Property knowledge – guides and FAQs on selling and buying property
Professional FAQ guide for owners, sellers and buyers
Selling and valuing
Guides and checklists
FAQ about LAGE A Immobilien
Company and way of working
LAGE A Immobilien is an owner-managed property company based in Zug. We support owners and prospective buyers with the sale, purchase, valuation and marketing of high-quality residential property in Central Switzerland. Personal advice, discretion and quality are at the heart of our work.
Richard A. Lüdi is the founder and broker owner of LAGE A Immobilien. For many years he has supported owners with the sale of apartments, detached houses, villas and investment properties. His focus is on personal advice, sound market analyses and high-quality marketing.
Richard A. Lüdi holds several recognised qualifications and further training certificates in the property sector, including: eMBA Real Estate Management, CAS Immobilienbewertung (ZHAW), Swiss Federal Diploma as a property manager and Betriebsökonom FH. Through continuous further training he combines sound specialist knowledge with many years of practical experience.
We deliberately focus on quality rather than quantity. Every property receives the same attention – regardless of the sale price. Personal support from the owner, short decision-making paths and an individual marketing strategy are firm elements of the way we work.
Our team consists of experienced property professionals as well as a network of specialists in property photography, video production, drone footage, architectural visualisation, marketing, law and financing. This means that our clients receive all services from a single source.
Our range of services includes, among other things: property sales, property valuation, letting, purchase advice, market value analyses, sales strategies, off-market marketing, luxury properties, project marketing and investor placement.
After an initial consultation without obligation, we analyse your situation and develop an individual strategy. Throughout the entire sale or purchase process, a personal contact is at your side.
Online platforms often offer standardised processes. At LAGE A Immobilien you receive personal advice, individual marketing and active support through to the transfer of ownership. Every property is positioned individually and presented professionally.
Depending on the property, the following instruments are used, among others: professional property photography, drone footage, high-quality property videos, virtual 3D tours, home staging, social media marketing, search engine optimisation (SEO), artificial intelligence (AI), targeted online advertising and off-market marketing.
Values, regions and successes
In an off-market sale, a property is not advertised publicly. Instead, it is offered discreetly to selected, vetted prospective buyers. This approach is particularly suitable for high-value properties and for owners who attach importance to discretion.
Our work is based on: trust, transparency, integrity, discretion, quality, professional expertise and personal commitment.
First impressions are often decided within a few seconds. Professional images and videos increase attention, create emotion and can significantly raise the number of qualified enquiries.
No. Although our focus is on Zug, we also support owners in the cantons of Schwyz, Lucerne, Nidwalden, Obwalden, Uri and Zurich. In addition, we look after selected international property projects.
Yes. The marketing of premium and luxury properties is one of our core competencies. In doing so, we place particular emphasis on discretion, professional presentation and access to an exclusive network of buyers.
We advise our clients in German and English. If required, we arrange further language solutions through our network.
Richard A. Lüdi attaches great importance to honest, transparent and long-term cooperation. His aim is to market every property as if it were his own. Personal availability, quick decisions and high quality standards characterise his daily work.
Our clients particularly appreciate: personal support from the owner, sound market knowledge, transparent communication, professional negotiations, high-quality marketing, discreet sales processes, modern technology and individual solutions instead of standard procedures.
The most important key figures include: more than 400 properties successfully brokered, more than CHF 1 billion in property transaction volume successfully supported and an average marketing period of 8 to 12 weeks. Over 50 % of all sales are conducted discreetly through our own network. These figures underline our experience and our commitment to marketing properties successfully and professionally.
More about us: About us · Portrait · Estate agent canton of Zug · Estate agent canton of Schwyz · Estate agent canton of Nidwalden and Obwalden
FAQ property sale
Valuation and price
Selling a property is far more than drawing up an advertisement. A professional estate agent knows the local market, values your property realistically, develops a suitable sales strategy, vets prospective buyers, conducts the price negotiations and supports the entire sale process through to the transfer of ownership. As a result, owners often achieve a higher sale price while at the same time reducing the time they have to invest and their legal risks.
LAGE A Immobilien stands for personal support, the highest quality of service and modern marketing. Every property is looked after individually – regardless of the sale price. Our aim is to achieve the best possible sale price and to guide owners transparently and competently throughout the entire process.
Yes. The first consultation serves to get to know one another. We analyse your situation and show you the various options for a successful sale.
The valuation takes into account, among other things: comparable properties, hedonic models, location, plot, condition, fittings, build quality and market trends.
No. Online calculators only provide rough guide figures. A professional valuation takes into account numerous property-specific factors that cannot be captured online.
A sound valuation forms the basis for successful marketing and reduces the risk of price reductions.
Yes. Properties priced too high often remain on the market for a long time. As a result they lose appeal and frequently have to be sold at a lower price later on.
The property market is constantly changing. The main influencing factors are: mortgage interest rates, supply, demand, economic development and political framework conditions.
The sale price is influenced, among other things, by: location, micro-location, view, sunlight, plot, year of construction, condition, renovations, energy efficiency, demand, financing options and interest rate levels.
A sale is generally possible all year round. What is decisive is not the month but: the right pricing strategy, professional marketing, high-quality presentation and the right target group.
Marketing and viewings
We market, among others: condominium apartments, detached houses, villas, penthouses, apartment buildings, investment properties, building land and luxury properties.
A property sale usually comprises the following steps: initial consultation, viewing, market value analysis, sales strategy, preparation of the sales documentation, photography and video, marketing, viewings, price negotiations, reservation agreement, the buyer’s financing, notarisation and transfer of ownership.
The duration depends on the property, the location and the pricing strategy. Well-positioned properties are often sold within a few weeks.
Not necessarily. Many renovations do not fully pay for themselves. Together we analyse which investments actually increase the sale price.
Depending on the strategy, among others on: ImmoScout24, Homegate, newhome, various premium portals, our own website, social media and our buyer network.
Professional marketing includes, among other things: high-quality photos, drone footage, a property video, floor plans, sales documentation, precisely targeted listings, social media campaigns and search engine optimisation.
Property videos evoke emotions and considerably increase the dwell time of potential buyers.
Yes. For detached houses, villas or plots of land in particular, drone images convey the location, surroundings and views considerably better.
Home staging presents a property to its best advantage. Even small measures can noticeably improve the first impression.
No. We take care of organising and conducting all viewings.
Where possible, we check the following before viewings: ability to finance, intention to buy, search profile and time horizon.
That depends very much on the property. It is not the number of viewings that is decisive, but their quality.
Contract and taxes
We represent your interests exclusively and conduct all price negotiations.
Not necessarily. Every offer is carefully reviewed in terms of price, financing and contractual conditions.
A reservation agreement reserves the property for the buyer and is often combined with a reservation payment.
Once the purchase price and contract terms have been agreed, the deed is notarised at the notary’s office.
The purchase price is processed through the notary’s office in accordance with the purchase contract and paid out after the transfer of ownership.
Property gains tax is levied on the profit from the property sale. The exact amount depends on the canton, the holding period and the profit achieved.
Depending on the canton, the following costs may arise, among others: property gains tax, notary’s fees, deletion of existing mortgage certificates and early repayment penalties on mortgages.
Because we put quality before quantity. Our clients benefit from personal support, honest advice and professional marketing of the highest standard.
Related pages: Property valuation · Marketing & Sale · Renovation & Facility Services
FAQ property purchase
Financing, price and negotiation
We support you throughout the entire purchase process – from the first viewing to the handover of the keys. Our aim is to make all relevant information transparently available to you so that you can take a well-founded purchase decision.
As a rule, Swiss banks require at least 20 % of the purchase price in equity. Of this, at least 10 % must come from so-called «hard equity», for example savings or securities. The precise requirements can vary from bank to bank.
Yes. Under certain conditions, funds from the pension fund or pillar 3a can be used for owner-occupied residential property.
Yes. A financing confirmation or a financing assessment from your bank considerably improves your chances, particularly for properties in high demand.
We do not broker mortgages, but we work with various financing partners and are happy to support you throughout the financing process.
Depending on the canton, the following costs arise, among others: notary’s fees, land register fees, property transfer duties (which vary by canton), financing costs and bank charges.
That depends on the market situation and on demand. For properties in high demand there is often little room for negotiation.
An offer to purchase should be made in writing and, in addition to the purchase price, include details of the financing and of the desired handover date.
Yes. The seller ultimately decides which offer to accept. It is not only the price that matters here, but also the security of the financing and the reliability of the buyer.
Not necessarily. A property valued in line with the market is often sold at the advertised price or above.
Viewing and property inspection
Yes. All viewings are free of charge and without obligation for prospective buyers.
Of course. For high-value properties in particular, we often recommend a second viewing so that you have enough time to examine every detail.
Pay attention to the following points, among others: general condition, damp, windows, heating, roof, façade, floor coverings, kitchen, sanitary facilities, view, noise exposure, sunlight and parking situation.
Yes. For older or more complex properties this can be worthwhile.
Yes. For a purchase decision of this magnitude in particular, we often recommend several viewings.
Before a purchase, the following documents in particular should be examined: the rules of the condominium owners’ association, the minutes of the owners’ meetings, the annual accounts, the budget, the status of the renewal fund, the house rules and any planned refurbishments.
The renewal fund serves to finance future renovations of the common property.
They provide indications of planned investments, conflicts within the community or upcoming renovations.
Not necessarily. What matters is the technical condition of the property and your personal requirements.
Commonly affected are: roof, heating, windows, pipework, insulation and electrical installations.
Yes. An independent condition survey can be worthwhile for older properties.
Purchase process and handover
The purchase process usually comprises the following steps: viewing, financing check, purchase offer, price negotiation, reservation agreement, financing commitment, drafting of the purchase contract, notarisation, transfer of ownership and handover of the keys.
A reservation agreement sets out the key terms of the purchase and reserves the property for a specified period. A reservation payment is often agreed as part of this.
Depending on the property, this is often between CHF 20’000 and CHF 100’000. The exact amount is agreed individually.
The purchase contract is notarised at the competent notary’s office.
You become the legal owner upon entry in the land register.
Yes. This is usually done by means of a reservation agreement and a reservation payment.
That depends on demand. Particularly attractive properties often receive several offers to purchase within a few days.
As a rule on the agreed handover date after payment of the purchase price, or in accordance with the purchase contract.
The following are recorded, among others: meter readings, keys, remote controls, operating instructions, defects identified and inventory.
Depending on the property, the following are advisable, among others: household contents insurance, private liability insurance, building insurance (regulated at cantonal level) and building liability insurance.
Yes. We are also happy to remain available to you as a point of contact after the transfer of ownership and support you with organisational questions relating to the handover.
Related pages: Property management · Building & Development · Renovation & Facility Services
Contact form
You will find further ways to contact us on our contact page.
