LAGE A | Real Estate Agency Zug | Richard A. Lüdi
Your Trusted Partner for Selling Real Estate in Zug and Central Switzerland
At LAGE A Real Estate, we specialize in the successful sale of residential properties throughout Zug, Schwyz, Lucerne, Nidwalden, Obwalden, and Zurich. Under the personal leadership of Richard A. Lüdi, Broker Owner, Executive MBA in Real Estate Management and CAS in Real Estate Valuation (ZHAW), we market apartments, family homes, villas, and luxury penthouses with a level of service that is rarely found in today’s real estate market.
For us, the value of your property does not determine the quality of our service. Every property receives the same personal attention, discreet marketing strategy, and access to our international network of qualified buyers—from the initial valuation through to the notarized transfer of ownership.
The Right Strategy for Every Property
LAGE A represents exceptional residential real estate across Central Switzerland and Zurich with discretion, professionalism, and an international reach. As a boutique real estate agency, we intentionally accept only a limited number of mandates, allowing Richard A. Lüdi and his team to personally oversee every transaction.
Whether you are selling a family apartment or an exclusive lakeside estate, every property benefits from a marketing standard typically reserved for luxury real estate: premium presentation, access to carefully qualified buyers, and a confidential sales process without unnecessary public price negotiations.
Why Clients Choose LAGE A
Off-Market Expertise
More than 50% of our transactions are completed confidentially through our private network, ensuring maximum discretion and preserving the exclusivity of your property.
International Buyer Network
Direct access to high-net-worth individuals (HNWIs), family offices, and institutional investors across Europe, the Middle East, and Asia.
Fast Sale at the Best Market Price
Our average marketing period is only 8–12 weeks, supported by in-depth market knowledge and a network of pre-qualified buyers.
Personal Leadership
Richard A. Lüdi personally manages every transaction—from the initial property valuation through contract negotiations to the final transfer of ownership before the notary.
Bank-Standard Property Valuations
Independent, accurate valuations based on current market data, comparable transactions, and recognized valuation methodologies.
Absolute Confidentiality
Your identity and your property are disclosed only with your explicit consent.
Expertise You Can Trust
Richard A. Lüdi is the Founder, Owner, and Broker Owner of LAGE A Real Estate. His qualifications include:
- Executive MBA in Real Estate Management
- CAS in Real Estate Valuation (ZHAW)
- Bachelor’s Degree in Business Administration (FH)
This combination represents one of the highest professional qualification levels within the Swiss real estate industry, combining academic expertise with extensive practical experience in luxury residential transactions.
Find out the value of your property here!
Key Figures
- 200+ successfully completed transactions in the premium and luxury residential property market.
- CHF 500+ million in total transaction volume.
- 8–12 weeks average marketing period from listing to successful sale.
- 50% of all transactions completed discreetly through our private off-market buyer network.
- Market presence across seven Swiss cantons (Zug, Schwyz, Lucerne, Nidwalden, Obwalden, Uri, and Zurich) as well as Mallorca.
- Personal involvement by Richard A. Lüdi, Founder and Broker Owner, in every single transaction.
Our mission – our commitment today and in the future:
Enthusiasm: We live our passion for real estate every day, aiming to be exceptional in every aspect of our work.
Reliability: We treat every person with appreciation, discretion and respect in order to strengthen trust in every relationship.
Best performance: We offer performance at the highest level and strive for excellence in every detail of our work.

Community involvement: Our commitment goes beyond real estate. We actively support our community through sponsorship and promote a spirit of fairness and respect. More about sponsoring. Sponsoring